A newspaper in some part of the world 50 years ago would have had words like 'Government', 'Food', 'Housing' maybe 'Wars' in some headlines to keep the product exciting.
Turn to 2001 and beyond and the lexicon is completely unrecognizable.
As a people we have been introduced to concepts like sound bites, talking points, headline news, breaking news, newsflash et al.
To keep the humdrum machinery going media people aka editors and journos have resorted to terms and jargon that spans the ludicrous to the outrageous.
Whales once thought of as the largest sea living mammal appeared in suburban London under the auspices of an American bank founded by an ex oil tycoon.
A artisinal term for crafting pottery became a Federal Reserve Bank induced event called Taper.
Then there were the Bailouts and the variety of Gates (not Bill but any scam or scandal that for want of readership sold quickly with a gate attached at the end).
Bubbles outside of a park with children and a soap solution quickly took Wall Street's fancy as well and self proclaimed pundits started spouting them from their mouths.
To cap it all people decided to get together more often to slap each other on the back and award statuettes of some sort.
Turn to 2001 and beyond and the lexicon is completely unrecognizable.
As a people we have been introduced to concepts like sound bites, talking points, headline news, breaking news, newsflash et al.
To keep the humdrum machinery going media people aka editors and journos have resorted to terms and jargon that spans the ludicrous to the outrageous.
Whales once thought of as the largest sea living mammal appeared in suburban London under the auspices of an American bank founded by an ex oil tycoon.
A artisinal term for crafting pottery became a Federal Reserve Bank induced event called Taper.
Then there were the Bailouts and the variety of Gates (not Bill but any scam or scandal that for want of readership sold quickly with a gate attached at the end).
Bubbles outside of a park with children and a soap solution quickly took Wall Street's fancy as well and self proclaimed pundits started spouting them from their mouths.
To cap it all people decided to get together more often to slap each other on the back and award statuettes of some sort.
Giving awards to oneself is a great motivational tool...let me go shopping for one right away!
ReplyDeleteIf you walk to get one the award shall be called - Padachari Padak (Pedestrian Purs(e)uit).
ReplyDeleteIf you run for it we will call it Bhagya(run)shree Padak - or Fortune Purs(e)uit.