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About Face (book)

Always on the offensive and decidedly a cult making billions of ad dollars by engaging people in an addictive trance the business known to the world as Facebook had to do an about face of sorts.

Meek and perhaps humbled the CEO wrote to its flock that he had made some mistakes and was sorry.  That this brand has managed to be a master at studying human psychology and implementing a software that can take advantage is nothing but pure capitalism.  Inherently nothing wrong with that.

What they slipped up on was the equally inherent embedded promise.  A promise to safeguard what might be sacrosanct.  People's personal stuff.  Stuff that matters to a politically motivated entity.  And who these days is not politically motivated?  Right.  Really?  It is okay if I decide to share it but just don't come expecting to see what I think is hot or how I slept last night and what I think about my president.

Therefore the back pedaling and mea culpa.  Print ads for an online giant.  Social media they call it.  All media is social.  Otherwise why discuss it in the first place?  Not sure where that redundancy was born - I suspect in the media. 

Anyway I digress.

Time will tell if this FB fad blows up or people continue to resort to congratulate individuals that live in the same household so that others might see.

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