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Fast fashion

I am slow.  And I have no fashion sense to the point I struggle to identify with the very word 'fashion'.  So I am the least qualified to talk about it.  Fashion. 

Described as what is trendy and perhaps a proxy of the zeitgeist of society.  A point in time.  For someone who believes in the notion of time being fluid it is incongruent to contemplate.

But that does not stop me from saying my mind.  LOL - it is my blog and I can do what I want.

I cannot understand marketing anything to anyone either.  So that brings me to the drivel I see in the media each week about what a specific demographic might or might not want.  This public service announcement is to the purveyors of wares to a consumption obsessed global society - with America as the torchbearer.

Now it seems the spend away torch might fizzle.  This so called millennial generation is to blame.  First of all I find the millennials to possess a characteristic called Attention Deficit.  So to say that they make a trend is foolish. 

But just like no one can stop me from blogging their are pundits who have presented their newest brainwave for the mass marketers to consume.  Their warning is that the millenials who were in love with fast fashion are now turning to long lasting durability.

As in switching their prefs from sub $50 H&M shoes that they would buy /replace every three months to $100 + Birkenstocks that might in theory last three years.  Etcetra Etc.

Really?  This theory has so many holes it looks like a shoe I used to wear growing up.

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