To many an unaware individual of the readership the title might appear to be rather bizzare. It is. I for one had to do some quality research on the subject (the Langot) in this case.
See the whole effort stemmed from a news article in a reputable financial newspaper formerly owned by a dubious person of Australian origin (dubious applicable to the person's conduct and not so much his origins). Well so much for clues on what paper this was.
The (news) article in this case was about a brand called Lululemon suing another competitor in the retail clothing space for a patent on a Yoga Pant. The whole thing sounded so hilarious that I had to read it with much anticipation over tea.
The tea was good, the anticipation was about what exactly somebody called Lululemon could possibly sue for?
Turns out that this is about how a pant waist band should look and feel and fold and that it was patentable per the US PTO. Another competitor had the nerve or whatever it takes these days, to copy that and blatantly proceed to sell as their own.
Now for those not familiar with the brouhaha (this one requires a blog) over Yoga - India lost out big here - we could have patented the art of standing on one leg or upside down or many formats and made a killing - hindsight as they say is still to be invented.
Now we could have taken the Yoga Patent theory a bit further and applied to the undergarments the originators (Yogi or saints) wore, which happens to be a strip of cloth (Langot) aka loincloth made famous by the Mahatma, worn over the loins. I will let the uneducated masses research what constitutes the loins. Not to be confused with lions. Spell checkers can go crazy.
Thence if India had indeed patented the langot we would be suing the entire planet that even dreamt of the Yogic pleasures since a lot of yoga affects the dreams you dream.
Dream on!
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
Dreamy stuff indeed. Which brings me to an idea. The bikini, I propose (at least the lower half) was stolen from the langot idea. Therefor, we the inventors should sue the so-called inventor of the lower half of the bikini. Maybe the two halves were invented by the same guy. Or maybe the censors added one half.
ReplyDeleteas expounded earlier multiple flavors could be marketed on the peninsula viz - the Mandakini, the Nandakini, or a custom fit branded with your own name in front of the kini..
ReplyDeleteto build kinship in a manner of speaking