To screen the intellect left on the planet. No really what I meant was the furor, the gaga, the excitement - palpable and omnipresent - about Apple launching a new range of screens on Sep 12.
The techno glitterati and not so glitterati are all buzzin with Apple fever. What will Apple do or WWAD should be new tiebands or wrist bracelets or whatever. Since Jesus does not seem to have done much this might be a good product idea for Apple. Cook are you listening?
Essentially it boils down to a new screen dimension for the same concept - that of allowing its users to spend increasingly long times on their device disconnected from reality.
Could it be more real estate for the iphone says one site while the other pitches in with a forecast for more smaller (good oxymoron) handy screens for the ipad. All these cranked out from minions in Asia at attractive cost so as to let Apple make gobs of profit - nothing wrong with that.
What the public wants they get and Apple eats the cake. The public seems to have been coerced into thinking that getting a new screen every year that looks a little different and glow brighter makes them the talk of the town. So be it.
Apple is happy to oblige.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
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