Skip to main content

Marketing's newest frontier

Had enough of pesky commercials and emails and bill boards and texts? Hold on to your pants (literally) because the toilet paper revolution is just beginning. Soy ink based advertising right on the sheets that wipe you off is coming to a stall near you. From laser eye correction to discount on sandwiches at the store next door to a haircut salon overhead (to the location of the stall) are all seeking your undivided attention and this is the way to go. What are you doing in there anyway? Praying to not see an ad again? Nah not a chance. So why not entertain yourself with the knowledege of the surrounds in the comfort of the john and perhaps catch up on some local gossip? Hey its biodegradable piece of news so think how green its going to be? Trashy news just found a new calling. Caveat emptor - in your excitement to read all you can make sure you have some left to do the needful. Ok if that creeps you out then watch for the premium stalls that might contain the deluxe white sheets with aloe - if you are in the mood for a $5 flush. Its not there yet but I think it might be..we could also pipe in some breaking news and latest flash sale infotainment while the subject is caught with its pants down (in a manner of silence). But wait we covered the other 'end' so what about the first? Eating that is. We can soon see this notion applied to that burger or dosa you are about to consume. Print them promotions right on that steak as it comes out and sear that in the person's memory. Pepto Bismol ads on that spicy crepe sure would go a long way to encourage just in time advice?
Labels:

Comments

  1. RajendraSeptember 19, 2012 at 2:20 AM

    Marketing people I can see salivating at the prospect (the fast food's tasteless anyway, so why not add some spice through ads..

    ReplyDelete

Post a Comment

Popular posts from this blog

Back in DC

This time for a tech conference in the realm of what else? AI. But applied to an oft neglected space called Knowledge Management. The latter is a community of practice that focuses on analyzing, organizing and making available reams of data that have been gathered over time by various functions within an organization for anyone in the company to utilize. This function or process is ripe for applying AI agents (or agentic AI framework) and optimize for better outcomes. It was informative. More rewarding was getting acquainted with folks who practice this craft as well as learning of what they see in the corporate or public sectors. Since the venue was Washington DC it also afforded me the chance to take evening strolls albeit the weather was trying. With wind chill in the single digit it still is a glamorous place to perambulate through history absorbing what this country has been through since its founding days. I was able to visit the place Lincoln was killed along with his monument t...
Post a Comment
Read more

Costa Rica

 Our first foray into Central America. That elongated isthmus that forms the geographic boundary between two vast continents of North and South America. Specifically landing for NYE 2026 in San Jose, Costa Rica. Capital city for this region that does not have its own army, instead relying on its big bro the Estados Unidos to the north is a metropolis of approx. 500K people. Largely wilderness and with both a Pacific and Carribean/Atlantic coast the country is rich in bio diversity. In Spanish it means the rich coast so named by Columbus landing in early 16th century and being mesmerized by the local tribes sporting gold jewelry.   Our stay included visiting the foothills of a large strato volcano called Arenal and enjoying the naturally heated thermal baths for a while.  Lunching amidst lush forest and watching indigenous species of avian noise makers fly overhead. Toucans, some sort of pea hens, multiple song bird species completed the spectacle. Iguanas and a lonel...
Post a Comment
Read more

A few good books

 On an informal mission to read one book a week as long as the eyes allow for such ambition. Fiction or non is not important as long as it entertains and /or educates. To that end the past few weeks have brought a bounty in the form of some wonderful and then not so engaging literature. Among the notables are - Non fiction category: 1. Good arguments by Bo Seo (how to handle a dispute or debate the most efficient way possible) 2. Genesis by Eric Schmidt (and former US Secy of State Henry Kissinger, who recently passed) - how AI might affect our lives as we know it 3. One in a billion - Zarna Garg (an autobiographical look at an Indian born American woman with a bindi narrated in a standup format - yes it is at times cliched but still funny) Fiction: 1. Personal by Lee Child (a vigilante story with Jack Reacher the giant, nomad protagonist of Child's novels goes hunting for a sniper) 2. Ramayana unraveled by Ami Ganatra (she might disagree about it being a work of fiction but oh wel...
Post a Comment
Read more