Skip to main content

Marketing's newest frontier

Had enough of pesky commercials and emails and bill boards and texts? Hold on to your pants (literally) because the toilet paper revolution is just beginning. Soy ink based advertising right on the sheets that wipe you off is coming to a stall near you. From laser eye correction to discount on sandwiches at the store next door to a haircut salon overhead (to the location of the stall) are all seeking your undivided attention and this is the way to go. What are you doing in there anyway? Praying to not see an ad again? Nah not a chance. So why not entertain yourself with the knowledege of the surrounds in the comfort of the john and perhaps catch up on some local gossip? Hey its biodegradable piece of news so think how green its going to be? Trashy news just found a new calling. Caveat emptor - in your excitement to read all you can make sure you have some left to do the needful. Ok if that creeps you out then watch for the premium stalls that might contain the deluxe white sheets with aloe - if you are in the mood for a $5 flush. Its not there yet but I think it might be..we could also pipe in some breaking news and latest flash sale infotainment while the subject is caught with its pants down (in a manner of silence). But wait we covered the other 'end' so what about the first? Eating that is. We can soon see this notion applied to that burger or dosa you are about to consume. Print them promotions right on that steak as it comes out and sear that in the person's memory. Pepto Bismol ads on that spicy crepe sure would go a long way to encourage just in time advice?

Comments

  1. Marketing people I can see salivating at the prospect (the fast food's tasteless anyway, so why not add some spice through ads..

    ReplyDelete

Post a Comment

Popular posts from this blog

Of chocolates

I like chocolates. Godiva Dark with Almonds - not sure of the naked woman on the horse to be the icon of some choice cocoa based products but tastes good. Started in Belgium but now owned by some Turks. Cadburys - Fruit and Nut Milk Bars - awesome combination of dried fruit pieces along with a medley of nuts makes your toungue dance - started by a Brit now owen by Kraft USA. Lindt Hazelnut spheres - made by a Swiss confectioner are divine balls that melt in your mouth with a lingering nutty taste Ghirardelli Milk Crisp Squares - crunchy and light these milk squares are easy on the palate but pack some serious calories - all good I say! Originally founded by an Italian who moved around till he landed in SF Bay today also owned by the Swiss Lindt empire.

Columbia SC

 The Palmetto state.  One of the confederate kinds. History dating couple centuries back.  We visited the capital yet again this time to take in the SC State Museum. Occupying the former digs (literally remodeled) of an erstwhile cotton mill this structure is an amazing piece of reimagination.  Four floors of excitement for kids and young at heart alike. Located on the shores of the Congaree River formed when the Broad meets up with the Saluda River, this edifice is approx. 60 years old.  The front of the building has a more modern planetarium that was added about a decade ago.  The museum itself has different areas of interest segregated on each of its four floors. The first floor has gift shop and a diorama of some of the local geography including the swamps and the state beaches with audio guides to help understand what fauna thrives locally. The second floor is all about natural history and showcases animal kingdom that may have survived on this latitud...

Cost of entrepreneurship

Last night I attended a guest lecture on the subject of disruptive technology and entrepreneurship.  Lecture was free but it was used as a pitch by the University that hosted it to attract new customers. The speaker was somewhat respectable fellow who happened to hail from India and spoke eloquently.   One of the key message was around how the professors in this university were ranked among the very best money can buy. Cost of the MBA program mere $110,000 and oh we also buy some dinner if you have late class.  So now the math is simple-  is learning to be entrepreneurial worth the cost of entry? That is assuming you end up being one.   What of those that do not?  or the ones that are not successful at being the entrepreneur?  Is that being a pessimist before even being handed the glass. What I found strange is that people will bet big money on the glimmer of hope that they might just make a entrepreneurial debut and hit it big.  The unive...