Had enough of pesky commercials and emails and bill boards and texts? Hold on to your pants (literally) because the toilet paper revolution is just beginning. Soy ink based advertising right on the sheets that wipe you off is coming to a stall near you. From laser eye correction to discount on sandwiches at the store next door to a haircut salon overhead (to the location of the stall) are all seeking your undivided attention and this is the way to go.
What are you doing in there anyway? Praying to not see an ad again? Nah not a chance. So why not entertain yourself with the knowledege of the surrounds in the comfort of the john and perhaps catch up on some local gossip? Hey its biodegradable piece of news so think how green its going to be? Trashy news just found a new calling. Caveat emptor - in your excitement to read all you can make sure you have some left to do the needful.
Ok if that creeps you out then watch for the premium stalls that might contain the deluxe white sheets with aloe - if you are in the mood for a $5 flush. Its not there yet but I think it might be..we could also pipe in some breaking news and latest flash sale infotainment while the subject is caught with its pants down (in a manner of silence).
But wait we covered the other 'end' so what about the first? Eating that is. We can soon see this notion applied to that burger or dosa you are about to consume. Print them promotions right on that steak as it comes out and sear that in the person's memory. Pepto Bismol ads on that spicy crepe sure would go a long way to encourage just in time advice?
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
Marketing people I can see salivating at the prospect (the fast food's tasteless anyway, so why not add some spice through ads..
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