Skip to main content

Marketing's newest frontier

Had enough of pesky commercials and emails and bill boards and texts? Hold on to your pants (literally) because the toilet paper revolution is just beginning. Soy ink based advertising right on the sheets that wipe you off is coming to a stall near you. From laser eye correction to discount on sandwiches at the store next door to a haircut salon overhead (to the location of the stall) are all seeking your undivided attention and this is the way to go. What are you doing in there anyway? Praying to not see an ad again? Nah not a chance. So why not entertain yourself with the knowledege of the surrounds in the comfort of the john and perhaps catch up on some local gossip? Hey its biodegradable piece of news so think how green its going to be? Trashy news just found a new calling. Caveat emptor - in your excitement to read all you can make sure you have some left to do the needful. Ok if that creeps you out then watch for the premium stalls that might contain the deluxe white sheets with aloe - if you are in the mood for a $5 flush. Its not there yet but I think it might be..we could also pipe in some breaking news and latest flash sale infotainment while the subject is caught with its pants down (in a manner of silence). But wait we covered the other 'end' so what about the first? Eating that is. We can soon see this notion applied to that burger or dosa you are about to consume. Print them promotions right on that steak as it comes out and sear that in the person's memory. Pepto Bismol ads on that spicy crepe sure would go a long way to encourage just in time advice?

Comments

  1. Marketing people I can see salivating at the prospect (the fast food's tasteless anyway, so why not add some spice through ads..

    ReplyDelete

Post a Comment

Popular posts from this blog

On the go(zay masta) in Japan again

Cool cat the Japanese are Tokyo at dusk  My second visit to this land of the rising sun after almost a decade. Back then clearly I was wet behind the ears product manager and likely didn’t pay attention to all (efficient) things Japanese. But today I did and of course continue to be impressed. It is as much the obvious stuff like on time travel that is both clean and comfortable and all that which makes it possible. The impressive landmark and landscapes that these humans have put together despite their cramped (or because of it) surroundings and precarious geological conditions could amaze a novice architect among us. But it’s also the little things that someone had to think about which have a phenomenal impact on day to day lives that make the Japanese stand apart. Below are few random examples- 1. Providing a very fine machined wooden toothpick in every packet of wooden chopsticks. The said chapsticks are simply set on the To Go counter of any food vendor/ convenience store wher...

A few good books

 On an informal mission to read one book a week as long as the eyes allow for such ambition. Fiction or non is not important as long as it entertains and /or educates. To that end the past few weeks have brought a bounty in the form of some wonderful and then not so engaging literature. Among the notables are - Non fiction category: 1. Good arguments by Bo Seo (how to handle a dispute or debate the most efficient way possible) 2. Genesis by Eric Schmidt (and former US Secy of State Henry Kissinger, who recently passed) - how AI might affect our lives as we know it 3. One in a billion - Zarna Garg (an autobiographical look at an Indian born American woman with a bindi narrated in a standup format - yes it is at times cliched but still funny) Fiction: 1. Personal by Lee Child (a vigilante story with Jack Reacher the giant, nomad protagonist of Child's novels goes hunting for a sniper) 2. Ramayana unraveled by Ami Ganatra (she might disagree about it being a work of fiction but oh wel...

Back in DC

This time for a tech conference in the realm of what else? AI. But applied to an oft neglected space called Knowledge Management. The latter is a community of practice that focuses on analyzing, organizing and making available reams of data that have been gathered over time by various functions within an organization for anyone in the company to utilize. This function or process is ripe for applying AI agents (or agentic AI framework) and optimize for better outcomes. It was informative. More rewarding was getting acquainted with folks who practice this craft as well as learning of what they see in the corporate or public sectors. Since the venue was Washington DC it also afforded me the chance to take evening strolls albeit the weather was trying. With wind chill in the single digit it still is a glamorous place to perambulate through history absorbing what this country has been through since its founding days. I was able to visit the place Lincoln was killed along with his monument t...