As far as propounding new ideas to save the planet here is a new one. Growing up we have all had our share of toys. It was a way to experience the unknown or pretend to be something you could only dream of. Whether it was playing house with little appliances or flying to far away lands in a pretend lego space ship. But what if we stopped making toys?
As I think that not having gadgets and toys might actually make the planet a better place. Toy mania is born out of the parents desire to distance themselves from leaking, nagging and disruptive children. So stick that ipad in front of them and problem solved.
Kids used to find something to do if their creativity was truly given free reign - I too remember hanging from trees and pretending to fly only to find out that I had landed at the bottom of the guava tree with a nail in my shin. So well - take it out - get a tetanus shot and we are back in business this time chasing dragon flies so I could tie a thread on its tail. Cost - zero dollars - Happiness - priceless.
The toy buying habits continue to adulthood for kids that grow up with the plethora of toys and lead to what is known as a consumer culture. At the end of the day all things that add no utility to life are toys. From the so called revolutionary outputs from Apple to Microsoft to Sony to Nintendo; to the car, boat and cosmetics makers churning out new goodies using a brand obsolescence strategy its all toys for young and old alike.
I mean there are now clubs dedicated to painting little toy figurines that look like some characters in a medieval period fighting with gory looking weapons and wearing fancy suits for battle. Popularity of characters like Potter and Superman have long led to a boon for such allied industries. Girls want the latest Disney doll that is born out of the business of first creating a movie character then making sure its sold in all channels and manners to unsuspecting girls and boys till their parents declare bankruptcy.
Today's world is hyper connected. I am not so sure what it means but you hear it a lot. It is probably hyper but not sure how connected it is. Sugar (fermented or not) is available in many ways than before and so getting hyper is easy. It is probably more a threat than cocaine since it is sold legally. And what is this connected stuff? Most people I encounter seem disconnected from reality. So going back to this assumption that we are connected there are subtle and no so subtle instances of how brands and companies and middle men try to portray someone - A linkedin profile for somebody working for X years at a place advertises to the connected network that so and so is CELEBRATING X years @ Such and Such Inc. Do we know if (s)he is celebrating or cringing? Perhaps a better way to portray will be - So and So LASTED X years @ such & such inc. Then it exhorts the readership to go ahead and congratulate them for this lasting effe...
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